Sensometrics & Consumer Science
Sensometrics refers to the statistical methods related (and at times specific) to sensory science, advancing the understanding of human perception with regard to products or other stimuli.
With decades of experience and own research in the area of Sensometrics and Consumer Research, I provide best-in-class methods across a wide range of topics.
Examples ▼
- Discrimination and preference testing with and without replications
- Descriptive methods
- Rapid methods like, e.g. Check-All-That-Apply (CATA)
- Equivalence (or similarity) testing, Non-Inferiority testing
- Consumer affective testing (Preference Mapping, Consumer segmentation)
- Temporal methods like Temporal CATA (TCATA), Temporal Dominance of Sensations (TDS) and Time Intensity (TI)
- Claim support / credentialing / legal cases
Multivariate analysis methods ▼
- Principal Component Analysis (PCA)and Biplots
- Partial Least Squares (PLS)
- Generalized Procrustes Analysis (GPA) and STATIS (Structuration des Tableaux A Trois Indices de la Statistique)
- Correspondence Analysis (CA)
Despite the huge toolbox, problems often do not fit exactly into one drawer or another. Instead, I adopt and modify as needed, or develop new and perfectly tailored approaches as appropriate.